Embed Progressive Implicit Preference in Unified Space for Deep Collaborative Filtering

Zhongjin Zhang, Yu Liang, Cong Fu, Yuxuan Zhu, Kun Wang, Yabo Ni, Anxiang Zeng, Jiazhi Xia

Published in KDD 2025, 2025

Abstract

Embedding-based collaborative filtering, often coupled with nearest neighbor search, is widely deployed in large-scale recommender systems for personalized content selection. Modern systems leverage multiple implicit feedback signals (e.g., clicks, add to cart, purchases) to model user preferences comprehensively. However, prevailing approaches adopt a feedback-wise modeling paradigm, which (1) fails to capture the structured progression of user engagement entailed among different feedback and (2) embeds feedback-specific information into disjoint spaces, making representations incommensurable, increasing system complexity, and leading to suboptimal retrieval performance. A promising alternative is Ordinal Logistic Regression (OLR), which explicitly models discrete ordered relations. However, existing OLR-based recommendation models mainly focus on explicit feedback (e.g., movie ratings) and struggle with implicit, correlated feedback, where ordering is vague and non-linear. Moreover, standard OLR lacks flexibility in handling feedback-dependent covariates, resulting in suboptimal performance in real-world systems. To address these limitations, we propose Generalized Neural Ordinal Logistic Regression (GNOLR), which encodes multiple feature-feedback dependencies into a unified, structured embedding space and enforces feedback-specific dependency learning through a nested optimization framework. Thus, GNOLR enhances predictive accuracy, captures the progression of user engagement, and simplifies the retrieval process. We establish a theoretical comparison with existing paradigms, demonstrating how GNOLR avoids disjoint spaces while maintaining effectiveness. Extensive experiments on ten real-world datasets show that GNOLR significantly outperforms state-of-the-art methods in efficiency and adaptability.